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Go explore with Marco Polo!

This is a campaign for a custom made (but still standard) Mercedes-Benz V-Class, suited for campers with class. I shot and edited this for Genberg & Co.

Team SkiProAm rides in style

SkiProAm is a professional cross-country ski team for girls only, consisting of 6 elite athletes. They compete in the SWIX Ski Classics series, which is a long distance cup for cross-country skiers.

SWIX Ski Classics events and races are broadcasted live in more than 18 countries. Among the most well-known races are Marcialonga, König Ludwig Lauf, Birkebeinerloppet and Vasaloppet. The team also competes in the famous girls’ race in Sweden, Tjejvasan, which even is being broadcasted in Swedish national TV.

Long distance cross country races are unique because both professionals and amateurs compete in the same race. The professional teams start in front and the amateurs further behind. However, all participants, amateurs and elite, ski in the same tracks. They are part of the same competition, each and everyone with their own goal.

To get in time – in style – to all the races around Europe, they ride Mercedes-Benz V-Class.

I shot this in november 2016 in Idre, just in time for the first snowfall of the season.

Agency: Genberg & Co.

Trucks on Ice in Sorsele

At winter when the river Vindelälven freezes, Mercedes-Benz Trucks hosts an event right at the Arctic circle in the town of Sorsele. Laughs and drifting on ice is guaranteed.

Mercedes Benz G-Klass offroad event

The Mercedes-Benz G-Class was born in 1979 and their latest offroad monster – the limecoloured G 500 4×4² was there. I was there to cover the press event a muddy and rainy December day at Ekeby Terrain Camp for Genberg & Co. I also edited some historical footage for the welcome presentation.


A skiing soul in Japan

Growing up together on the flatlands of Scania in Sweden, we probably couldn’t have dreamt this up, even as the big dreamers we were. My life-time-buddy Stefan Palm grew up to be one of Swedens first internationally certified mountain guides. With the world as his field of work, he is hunting for the best snow any given location can offer his clients. I caught up with him on Hokkaido in Japan to tell his story. In company with cinematographer Anders Klapp and writer Fredrik Dannemann, we put together this short film – nominated Kitzbühel Film Festival 2016.

People you can trust in Göteborg

Everyone driving a truck or a van know that a vehicle is as good its engine workshop. And a workshop is only as good as its individual technician.
People with knowledge. People you can trust. And you will find the likes of these in your Mercedes-Benz workshop.

Mercedes-Benz wants to raise awareness of the truck and van drivers and owners, that there are trustworthy can-do mechanics and technicians out in the field who can help you.

While scouting Sweden for great technicians, Genberg & Co shot some video of the places they visited. I have edited and put together these one-minute spots.

You can read about the campaign here: www.mercedes-benz.se/people

Grand (re)opening of the Central Station in Stockholm

When the Central Station in Stockholm was put in use, a good 150 years ago, it never had a proper opening. Usually things as important as this is opened by the King. Since the whole building was sinking into the clay foundation, a major modernization over five years put the building on steel stilts, replacing the original wooden ones, and created 15.000 sqm of new commercial area. In April this year the Crown princess Victoria finally opened the Central Station properly. I made this together with Anders Klapp @klapp.co in April 2014.

Insurance Awards

The Swedish Insurance Awards is the biggest and only award ceremony for the business. I was there to capture the celebration.

NIBE tough heaters

NIBE gives their heaters a hard time before putting them on the market. This “slideshow” will spin at a trade fair for resellers. Done in cooperation with Genberg & Co.

Enrichment Days w/ Ron

For the seventh year in a row, Ron Luyet held the much appreciated workshop Enrichment Days at Piperska Muren in Stockholm, Sweden in February 2014.

Girls night out with Getpassionated.com

Eva and Pia promotes the Get Passionated concept at Mornington in Stockholm Nov 7 2013. Champagne, inspiration and meetup for all hardcore women skiers.


Kontinet on Allt för Hälsan

Hillevi runs a community called Kontinet, highlighting the closeted problem of incontinence. Addressing the topic of a condition that a fourth of all adult women are suffering from.

Fast, faster, VirtualStores

A spankingly new website for the exciting fast mover VirtualStores. If you are a big department store like City Gross, and wishes to open up a new store where a lot of people are already in motion – open a VirtualStore. To deliver on time and on a tight budget, we chose WordPress: www.virtualstores.se

I’m getting Passionated

I have recently had the good fortune to work with two very passionate skiers – Pia and Eva. They offer a travel and skiing experience extraordinaire, with destinations like Chamonix France, Verbier in Switzerland, and Åre in Sweden. You stay at high profile hotels, have yoga in the morning, coached skiing sessions, therapeutic massages, lectures on mindfullness and really good dining. All in the company of other women who are passionated about skiing and living a good life.

Check out the website ←

Today is Cinnamon Bun Day!

The 4th of October is Cinnamon Bun Day in Sweden. Since ”Cinnamon Bun” is the direct translation of the company name, we will celebrate. If you happen to be dropping by the office today, chances are you’ll get treated with some sticky, sugary buns of cinnamon.

Wireless@KTH on new wheels

We are releasing a new website for Wireless@KTH – a research center focused on wireless systems and communications, at the Royal Institute of Technology in Kista, Stockholm. We have a strong focus on the events and activities, which form a hub of new ideas and interesting meetings between scientists and companies in the field.

Go see →

Smaka på Jernhusen

This is a gig for the company that owns all railway stations in Sweden. They recently modernized the 100-year-old Centralstationen in Stockholm, making room for and opening up lots of new stores and boutiques. This is about the campaign to attract new and returning costumers. Anders Klapp did the photo, I did edit and post.

Steve Miller on implicit career search

Leif Cervin (the Human Element Sweden) interviewed Steve Miller about Implicit Career Search, as Steve was running workshops in Stockholm. “What is Implicit Career Search, how did you come up with the idea, and what are you doing in Sweden?”.

Gary Copeland – Customers for Life

In January of 2012, Gary Copland held a program on The Human Element® in Customer Relations in Stockholm, Sweden. Between sessions, Leif Cervin had time to sit down with Gary for an interview. Gary explains why FIRO theory is important when training staff in handling customers, and gives a few examples why it is wise to train your staff in customer relations.