This is an adaptation for Swedish social media about the Mercedes-Benz trucks that are part of the “Automated Airfield Ground Maintenance” (AAGM) project cooperated between Daimler and the airport company Fraport, that supports and maintains some 20 airports around the world. Read more at the campaign site: http://nyheter.mercedes-benz.se/2017/10/30/forarlosa-mercedes-benz-rojer-sno-pa-flygplats/ (Swedish) Agency: Genberg&Co
SkiProAm is a professional cross-country ski team for girls only, consisting of 6 elite athletes. They compete in the SWIX Ski Classics series, which is a long distance cup for cross-country skiers.
SWIX Ski Classics events and races are broadcasted live in more than 18 countries. Among the most well-known races are Marcialonga, König Ludwig Lauf, Birkebeinerloppet and Vasaloppet. The team also competes in the famous girls’ race in Sweden, Tjejvasan, which even is being broadcasted in Swedish national TV.
Long distance cross country races are unique because both professionals and amateurs compete in the same race. The professional teams start in front and the amateurs further behind. However, all participants, amateurs and elite, ski in the same tracks. They are part of the same competition, each and everyone with their own goal.
To get in time – in style – to all the races around Europe, they ride Mercedes-Benz V-Class.
I shot this in november 2016 in Idre, just in time for the first snowfall of the season.
Agency: Genberg & Co.
The Mercedes-Benz G-Class was born in 1979 and their latest offroad monster – the limecoloured G 500 4×4² was there. I was there to cover the press event a muddy and rainy December day at Ekeby Terrain Camp for Genberg & Co. I also edited some historical footage for the welcome presentation.
Growing up together on the flatlands of Scania in Sweden, we probably couldn’t have dreamt this up, even as the big dreamers we were. My life-time-buddy Stefan Palm grew up to be one of Swedens first internationally certified mountain guides. With the world as his field of work, he is hunting for the best snow any given location can offer his clients. I caught up with him on Hokkaido in Japan to tell his story. In company with cinematographer Anders Klapp and writer Fredrik Dannemann, we put together this short film – nominated Kitzbühel Film Festival 2016.
The 4th of October is Cinnamon Bun Day in Sweden. Since ”Cinnamon Bun” is the direct translation of the company name, we will celebrate. If you happen to be dropping by the office today, chances are you’ll get treated with some sticky, sugary buns of cinnamon.