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Edward on ice

Edward Sandström’s day job is a race car driver. We caught him just below the Arctic Circle in Arjeplog in northern Sweden, where he attended the Mercedes-Benz 4MATIC Adventure 2018. He has got a few inside tips on how to stay safe on the winter roads for you.

How to park a Mercedes-Benz

This is a series of how-to-videos for Mercedes-Benz owners, presented by the Swedish product specialists. First out is how to use the Parking Assistant. Short and sweet. Produced together with Genberg & Co.

#whatsyourdream with Staffan and Marika

Staffan and Marika are two very passionate, dedicated and energizing young athletes that I have the pleasure of presenting in a few short videos for Mercedes-Benz Sweden.

Experts in ground construction needed

Kristian Stenshamn got his BSc in Civil Engineering in the States, while playing defensive end for the college football team. Now he’s one of Forsen’s heavy guys in construction with a flair for quays, docks, and bridges. This is a recruitment video. Hut, hut …

Mercedes-Benz remotely controlled snow plows

This is an adaptation for Swedish social media about the Mercedes-Benz trucks that are part of the “Automated Airfield Ground Maintenance” (AAGM) project cooperated between Daimler and the airport company Fraport, that supports and maintains some 20 airports around the world. Read more at the campaign site: http://nyheter.mercedes-benz.se/2017/10/30/forarlosa-mercedes-benz-rojer-sno-pa-flygplats/ (Swedish) Agency: Genberg&Co

Ski the magic Swedish Lapland

Do you want to ski in the midnight sun? Outstanding heli skiing service in the northernmost part of Sweden, and great lodging at Abisko Mountain Lodge. This is a short promo for social media that I filmed in May 2017. The purpose of the film is to fill the bookings for spring 2018.

Fjällräven Bergtagen

Fjällräven is a Swedish worldwide outdoor brand with a long and prestigious heritage, known to most people for the “Kånken” – the “ABBA” of backpacks. This fall they have released a line of clothing for use and the abuse of the weather above the tree line – “Bergtagen”. I have contributed with interior shots of the International Mountainguide Stefan Palm, while feedbacking the design team, going through the samples.

Star of Stars Mantorp Park

As expected, Mika Auvinen became the Nordic Trophy champion once again with his Mercedes Actros 2663 – “Lowrider” – as the audience and the jury voted for their favorite. We were the to cover the event for Mercedes Trucks Sweden with the agency: Genberg & Co

She’s Mercedes – AMG 50 years

AMG is much closer to being a racing car than a standard sedan. This happy gang of gals got a two-day coaching session with one of Swedens most experienced racing and rally drivers, on the racetrack in Falkenberg.

We love the sun (roofs) in Sweden

A campaign clip for Mercedes-Benz V-Class. The kids use the sunroof to keep an eye on their drone. I shot this in Österlen in the south of Sweden together with Genberg & Co.

It happens in Halmstad

Lina works as a project manager for the Swedish Construction Management company Forsen. Currently, she is building a new recycling plant on the west coast of Sweden. This short film is a series of films for recruitment and brand awareness.

Go explore with Marco Polo!

This is a campaign for a custom made (but still standard) Mercedes-Benz V-Class, suited for campers with class. I shot and edited this for Genberg & Co.

Team SkiProAm rides in style

SkiProAm is a professional cross-country ski team for girls only, consisting of 6 elite athletes. They compete in the SWIX Ski Classics series, which is a long distance cup for cross-country skiers.

SWIX Ski Classics events and races are broadcasted live in more than 18 countries. Among the most well-known races are Marcialonga, König Ludwig Lauf, Birkebeinerloppet and Vasaloppet. The team also competes in the famous girls’ race in Sweden, Tjejvasan, which even is being broadcasted in Swedish national TV.

Long distance cross country races are unique because both professionals and amateurs compete in the same race. The professional teams start in front and the amateurs further behind. However, all participants, amateurs and elite, ski in the same tracks. They are part of the same competition, each and everyone with their own goal.

To get in time – in style – to all the races around Europe, they ride Mercedes-Benz V-Class.

I shot this in november 2016 in Idre, just in time for the first snowfall of the season.

Agency: Genberg & Co.

Trucks on Ice in Sorsele

At winter when the river Vindelälven freezes, Mercedes-Benz Trucks hosts an event right at the Arctic circle in the town of Sorsele. Laughs and drifting on ice is guaranteed.

Mercedes Benz G-Klass offroad event

The Mercedes-Benz G-Class was born in 1979 and their latest offroad monster – the limecoloured G 500 4×4² was there. I was there to cover the press event a muddy and rainy December day at Ekeby Terrain Camp for Genberg & Co. I also edited some historical footage for the welcome presentation.

 

A skiing soul in Japan

Growing up together on the flatlands of Scania in Sweden, we probably couldn’t have dreamt this up, even as the big dreamers we were. My life-time-buddy Stefan Palm grew up to be one of Swedens first internationally certified mountain guides. With the world as his field of work, he is hunting for the best snow any given location can offer his clients. I caught up with him on Hokkaido in Japan to tell his story. In company with cinematographer Anders Klapp and writer Fredrik Dannemann, we put together this short film – nominated Kitzbühel Film Festival 2016.

People you can trust in Göteborg

Everyone driving a truck or a van know that a vehicle is as good its engine workshop. And a workshop is only as good as its individual technician.
People with knowledge. People you can trust. And you will find the likes of these in your Mercedes-Benz workshop.

Mercedes-Benz wants to raise awareness of the truck and van drivers and owners, that there are trustworthy can-do mechanics and technicians out in the field who can help you.

While scouting Sweden for great technicians, Genberg & Co shot some video of the places they visited. I have edited and put together these one-minute spots.

You can read about the campaign here: www.mercedes-benz.se/people

Grand (re)opening of the Central Station in Stockholm

When the Central Station in Stockholm was put in use, a good 150 years ago, it never had a proper opening. Usually things as important as this is opened by the King. Since the whole building was sinking into the clay foundation, a major modernization over five years put the building on steel stilts, replacing the original wooden ones, and created 15.000 sqm of new commercial area. In April this year the Crown princess Victoria finally opened the Central Station properly. I made this together with Anders Klapp @klapp.co in April 2014.