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6 oktober, 2017 In Video

Fjällräven Bergtagen

Fjällräven is a Swedish worldwide outdoor brand with a long and prestigious heritage, known to most people for the “Kånken” – the “ABBA” of backpacks. This fall they have released a line of clothing for use and the abuse of the weather above the tree line – “Bergtagen”. I have contributed with interior shots of the International Mountainguide Stefan Palm, while feedbacking the design team, going through the samples.

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18 september, 2017 In Video

Star of Stars Mantorp Park

As expected, Mika Auvinen became the Nordic Trophy champion once again with his Mercedes Actros 2663 – “Lowrider” – as the audience and the jury voted for their favorite. We were the to cover the event for Mercedes Trucks Sweden with the agency: Genberg & Co

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8 juni, 2017 In Video

She’s Mercedes – AMG 50 years

AMG is much closer to being a racing car than a standard sedan. This happy gang of gals got a two-day coaching session with one of Swedens most experienced racing and rally drivers, on the racetrack in Falkenberg.

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2 juni, 2017 In Video

We love the sun (roofs) in Sweden

A campaign clip for Mercedes-Benz V-Class. The kids use the sunroof to keep an eye on their drone. I shot this in Österlen in the south of Sweden together with Genberg & Co.

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23 mars, 2017 In Video

It happens in Halmstad

Lina works as a project manager for the Swedish Construction Management company Forsen. Currently, she is building a new recycling plant on the west coast of Sweden. This short film is a series of films for recruitment and brand awareness.

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28 november, 2016 In Video, Wonders

Team SkiProAm rides in style

SkiProAm is a professional cross-country ski team for girls only, consisting of 6 elite athletes. They compete in the SWIX Ski Classics series, which is a long distance cup for cross-country skiers.

SWIX Ski Classics events and races are broadcasted live in more than 18 countries. Among the most well-known races are Marcialonga, König Ludwig Lauf, Birkebeinerloppet and Vasaloppet. The team also competes in the famous girls’ race in Sweden, Tjejvasan, which even is being broadcasted in Swedish national TV.

Long distance cross country races are unique because both professionals and amateurs compete in the same race. The professional teams start in front and the amateurs further behind. However, all participants, amateurs and elite, ski in the same tracks. They are part of the same competition, each and everyone with their own goal.

To get in time – in style – to all the races around Europe, they ride Mercedes-Benz V-Class.

I shot this in november 2016 in Idre, just in time for the first snowfall of the season.

Agency: Genberg & Co.

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10 mars, 2016 In Video

Trucks on Ice in Sorsele

At winter when the river Vindelälven freezes, Mercedes-Benz Trucks hosts an event right at the Arctic circle in the town of Sorsele. Laughs and drifting on ice is guaranteed.

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10 december, 2015 In Video, Wonders

Mercedes Benz G-Klass offroad event

The Mercedes-Benz G-Class was born in 1979 and their latest offroad monster – the limecoloured G 500 4×4² was there. I was there to cover the press event a muddy and rainy December day at Ekeby Terrain Camp for Genberg & Co. I also edited some historical footage for the welcome presentation.

 

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